By Collin Lambert, vice president, Moody Radio
In the world of communications we are asking the question, “What is the future of radio?” I do not believe anyone knows for certain. But what we do know is that 93 percent of Americans still use radio on a weekly basis. That statistic indicates to me that the future of Moody Radio is bright. And we’re not sitting still, waiting to see what happens next.
We have innovation and creativity in our DNA. From the very beginning, when we signed on our first AM station in 1926, Moody Radio has been on the cutting edge of technology. In the 50s, we were quick to add FM and in the 80s led the way to launch one of the first Christian satellite networks in the country. In recent years, we have implemented online streaming, podcasting and HD Radio. And, within the last 18 months, we launched an iPhone app that allows iPhone/iPod Touch users to access Moody Radio programming on the go. Still to come are the launch of an online media player and an Android app, giving even more people access to Moody Radio around the world.
In addition to exciting advancements in technology, we recently finished a comprehensive strategic planning effort. This plan will propel us into the future. And, in fact, some of those proposals are already being enacted, like creating a more diverse staff to more accurately reflect the Body of Christ, increasing Spanish programming and growing financial support. Still to come are execution of other community initiatives, construction of a Global Media Center and development of more creative programming.
Yet, all the technology in the world and all the strategic plans are pointless without a quality message. For 85 years, Moody Radio has been faithful to its calling to proclaim the Word, be a trusted voice and friend, unpack today’s issues from a Biblical perspective, help people take the next step in their walks with Christ, and create dynamic partnerships and relationships with creativity and innovation. That is what we are called to do at Moody Radio. That is why the future looks so bright.
Finally, I want to encourage you to be an ambassador for Moody Radio. You have the ability to share a life changing resource with people in any walk of life, anywhere in the world. Direct them to www.moodyradio.org, it’s where you turn…for life!